Liverpool, United Kingdom
Merseyside Passenger Transport, known as Merseytravel, connects all public transport in the Liverpool City Region and provides strategic transport advice to the Liverpool City Region Combined Authority. The company is responsible for transport delivery on behalf of the Combined Authority, which is led by Metro Mayor Steve Rotheram and includes six local authorities: Halton, Knowsley, Liverpool, Sefton, St Helens, and Wirral. Merseytravel focuses on improving connectivity across the region to support economic growth, maintaining an integrated transport network, and enhancing customer experience from ticket buying to event transportation. The company recently launched a new Mersey Ferry service with a landmark ceremony and maiden voyage. As of September 2026, the Combined Authority appointed Global as the bus advertising partner for the Liverpool City Region.
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