Colombia
NON PLUS ULTRA S.A., founded in 2015 and headquartered in Munich, is a partner for Consumer Electronics brands in the EMEA Retail sector as a RaaS service. The company manages the full distribution function for these brands, including Distribution, Field Sales, Account Selection, Training, and Amazon. NON PLUS ULTRA S.A. oversees several hundred million euros in EMEA sales revenues annually through a selective distribution model that gives the brands full transparency over authorized retailers with defined margin structures. The company has 100+ retail customers and more than 100 specialists and operates offices in London, Colmar (France), and Dubai. NON PLUS ULTRA S.A. conducts over 50,000 field visits in more than 3,000 stores annually and uses the Ready to Sell Score (RTS), an internally developed 0-25-point scoring system, to assess distribution strength, product availability, and overall readiness for sale.
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