Hong Kong, Hong Kong
Hai Luen Trading Co. (HK) Ltd. is part of China Merchants Group, focusing on the trade of spirits and tobacco products in Hong Kong. The company is known as one of the leading distributors of Chinese premium wines in the region. Hai Luen aims to become a trusted provider of integrated services for spirits and fragrance brands through excellent brand management and supply chain optimization. Based in West Nine Lane, Building 17, Sheung Wan, Hong Kong, the company offers professional services including market strategy consulting, agency distribution and channel expansion, as well as brand management and operational optimization. Established under Hong Kong law, the company must not sell or supply intoxicating liquor to minors during business operations. Founded in 2024, Hai Luen Trading Co. (HK) Ltd. operates in the Hong Kong market with a focus on premium consumer goods.
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