United States
Auden Trading Inc offers a wide range of women's intimates, including bras, underwear, pajamas, sleepwear, loungewear, and shapewear. The company's collection is designed for comfort, fit, and value, with a focus on practical and affordable styles. Auden is Target's private label brand, launched as part of a new wave of accessible intimates and refreshed in 2024. The brand offers a variety of styles, including seamless underwear, supportive bras, cozy pajamas, and comfortable shapewear. Auden's products are made from soft fabrics like stretch cotton and microfiber, designed to be comfortable for everyday wear. The company's collection includes nursing bras and plus sizes to meet a wide range of needs. Auden exists because everyone deserves comfortable, well-fitting intimates and sleepwear without paying a premium. The brand's collection is designed for real life, focusing on soft fabrics
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